Our staff is comprised of dedicated and licensed professionals with the experience to answer all your questions regarding our services. Please feel free to contact any of our staff members at any time.

Paul Hoffman

Paul Hoffman

Manager

Paul is the Manager of A Simple Cremation crematory in Candler, North Carolina.  He lives in Brevard with his wife Candy.  He and Candy have 4 sons and a daughter combined, and three beautiful granddaughters.  Paul is originally from southwestern Pennsylvania and graduated from high school in 1978.  Upon graduation, he spent 20 years in the US Navy and retired in 1998 as a Senior Chief Petty Officer (E-8).  He then started a career as a Camp Ranger for the Girl Scouts and recently retired in May 2018 after 20 years of service.  Paul has been working part-time in the funeral service profession and recently started a full-time career in June 2018.  He is enrolled as a full-time student at Piedmont Technical College in Greenwood, South Carolina and working towards his Associates Degree in Funeral Services.  He is also enrolled in the apprenticeship program through the North Carolina Funeral Services Board.

Paul is active in the local community and serves as the President of the Rotary Club of Brevard, Youth Protection Officer for Rotary District 7670, serves on the Advisory Council for the Transylvania County Salvation Army and the Back Pack Buddy Advisory Committee for Transylvania County, a member of VFW Post 9308 and American Legion Post 88 in Brevard.  He is a lifetime member of the Girl Scouts and is a certified archery facilitator. Paul enjoys spending time with his family and being outdoors camping, fishing and hunting.


Luis Duran

Luis Duran

Lead Cremation Specialist

With over 30 years of experience along varied industries including finance, manufacturing, retail, dental and medical, Luis decided to pursue a more purposeful career in service of families. Having spent most of the past 25 years as a part-time support associate for funeral homes in Florida and North Carolina, he continued his journey via a mortuary science that had often fascinated him… the art of cremation. He received his ICCFA certifications as a Crematory Operator and Cremation Arranger in December of 2018.

In his personal life, Luis is blessed in marriage to Jennifer, the managing funeral director of Moore Funeral Home at Forest Lawn in Candler NC, and as a proud father to Madison, an exceptional student entering her Junior year at St Olaf College in Northfield, MN. As a native of Madrid Spain, he is fluent in Spanish, and arrived to the United States when he was just a few months old. His hobbies include a love for playing hockey, artistic sketching, creative writing, human psychology, and constructive political discourse. He’s also a bit of a film buff and a total music nerd.

An active participant in the community, Luis serves on the Board of Directors for the Asheville Hockey League, is a faithful member of Trinity Lutheran Church in East Flat Rock, regularly volunteers in local community meals and health awareness events, and occasionally volunteers with Habitat For Humanity, Relay For Life, and various other charities. 

He looks forward to this next step in his professional development, all the while honored to be in servitude of those coping with and having reached the final phase of life.


Michael Story

Michael Story

Cremation Specialist

Michael is a Cremation Specialist at A Simple Cremation.

Michael is an Army Veteran and has earned a degree in Medical Anthropology from Appalachian State University. Among other accomplishments, Michael is currently fulfilling the requirements to become a licensed mortician in the state of North Carolina and bears the distinction of Certified Crematory Operator from the National Funeral Directors Association.

Michael is a Western North Carolina native, life-long musician, explorer, and has a Cornish Rex cat named Artemis.    


Caitlin Cantrell

Caitlin Cantrell

Crematory Assistant

Caitlin recently just moved to Asheville from Wrightsville Beach, NC- She is a cremation assistant with A Simple Cremation. Caitlin attended the University of Virginia’s College at Wise where she studied Criminal Justice and played lacrosse for the Cavaliers. Caitlin has plans to pursue mortuary school and get her certifications through CANA. 


Natasha Linder

Natasha Linder

Crematory Assistant

Natasha was born in Asheville NC, and has lived there all her life. She has recently earned her Associates Degree from Asheville Buncombe Technical Community College, and has made arrangements to continue her education at University of North Carolina Asheville in the spring semester of 2019.  In her spare time, Natasha enjoys music, and has learned to play three instruments. She also enjoys volunteering at a local ministry in Asheville that provides various services for the homeless.


Frank Blum

Frank Blum

Crematory Assistant

A SoCal native, Francis Blum or "Frank" as he's referred to in the kitchen, has spent his formative years earning quite the reputation working under some of San Francisco's finest Michelin star chefs. With over ten years of expertise, Frank raises the bar of any establishment that has the privilege of employing him.


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